Effortlessly Flawless Makeup, Every day. In Minutes...
Learn from one of the world’s best makeup trainer - with the A-list clients to back it up.
Getting your makeup just right can transform how you feel—boosting confidence and making you feel red-carpet ready in minutes.
But let’s be honest… most of us were never taught how to do it properly.
We learned from friends, family, and social media, picking up tips here and there. But how much time and money have we wasted using the wrong products, wrong techniques, or chasing trends that don’t actually suit us?
It’s time to change that.
Introducing The Artistry Academy Masterclass by Paula Callan
Paula has spent 30 years at the top of the industry, working with A-list celebrities, royal families, and even training Hollywood’s elite makeup artists who work with Jennifer Lopez, Nicole Kidman, and the Kardashians.
Now, she’s revealing insider secrets that most makeup artists never share—giving you the exact skills and confidence to create effortless, timeless looks for any occasion.
Just Imagine…
✔ Cutting your makeup routine in half while looking twice as flawless
✔ Knowing exactly what products work for your skin tone & type
✔ Using pro techniques that make your features pop—without looking overdone
✔ Understanding which brushes do what (and why that matters!)
✔ Mastering timeless elegance instead of wasting time on social media fads
✔ Creating stunning looks in minutes, whether for everyday wear or a major event
The Masterclass is divided into three chapters, each available for individual purchase.
Chapter 1: Fundamentals & Timeless Beauty
Build a strong foundation for flawless application, master techniques for mature skin, and correct common mistakes for a timeless, polished look.
This chapter includes three modules:
- Foundations
- Mature
- Most Common Mistakes
Duration: 1 hour 9 mins
Learn the essential techniques for flawless makeup application. Master the basics to build a strong foundation that supports your creativity and adaptability for any look.
Duration: 55 mins
Avoid common makeup errors with this troubleshooting guide, from skin prep to final touches. Learn to finesse your technique for flawless results.
Duration: 55 mins
Avoid common makeup errors with this troubleshooting guide, from skin prep to final touches. Learn to finesse your technique for flawless results.
Chapter 2: Sculpt, Define & Elevate
Master essential foundations, refine contouring and color techniques, and perfect four signature looks while avoiding common makeup mistakes.
This chapter includes four modules:
- Foundations
- Contour & Colour
- 4 Key Looks
- Most Common Mistakes
Duration: 1 hour 9 mins
Learn the essential techniques for flawless makeup application. Master the basics to build a strong foundation that supports your creativity and adaptability for any look.
Duration: 1 hour 2 mins
Refine your artistry by sculpting the face, framing brows, and adding expressive colors to your makeup. Master advanced techniques for unforgettable results.
Duration: 1 hour 22 mins
Discover four versatile makeup looks, from casual daytime to glamorous evening styles, providing a flexible skill set for any occasion.
Duration: 55 mins
Avoid common makeup errors with this troubleshooting guide, from skin prep to final touches. Learn to finesse your technique for flawless results.
Chapter 3: Bold Beauty & Special Occasion Glam
Elevate your foundation skills, create bold lips and statement looks, and fix mistakes to achieve long-lasting, special occasion glam.
This chapter includes four modules:
- Foundations
- Occasion Makeup
- Lip Magic
- Most Common Mistakes
Duration: 1 hour 9 mins
Learn the essential techniques for flawless makeup application. Master the basics to build a strong foundation that supports your creativity and adaptability for any look.
Duration: 57 mins
Advance your skills with bold editorial and special occasion looks. Create standout makeup that captivates on camera and at events.
Duration: 25 mins
Perfect the art of enhancing lips with expert tips on achieving fuller shapes and exploring transformative shades to elevate your entire look.
Duration: 55 mins
Avoid common makeup errors with this troubleshooting guide, from skin prep to final touches. Learn to finesse your technique for flawless results.
So who is Paula Callan?
Paula Callan is celebrated as one of Ireland’s premier make-up artists, with a career spanning over 30 years. She initially entered the fashion industry as a model at the young age of 17, but soon discovered her true passion lay in make-up artistry.
After working freelance for five years, Paula joined M.A.C. as a Senior Artist for Ireland and the UK, collaborating with top designers like Alexander McQueen and DSquared2.
In addition to her extensive work in make-up artistry, Paula is dedicated to education and mentorship. She founded the Artistry Academy, offering courses from fundamental to advanced levels for both everyday individuals and professional make-up artists.
