Artistry Academy Masterclass
Elevate Your Makeup Skills with Artistry Academy
Discover the foundation of professional makeup artistry with our 8-module, prerecorded masterclass, designed for both aspiring professionals and everyday enthusiasts.
Crafted by Paula Callan—drawing on her 30 years of experience—this course fills the gap left by unstructured online tutorials.
Learn at your own pace, from home or on the go, as you master flawless techniques, create versatile day-to-night looks, and explore advanced skills like sculpting, lip shaping, and brow framing.
From troubleshooting makeup mishaps to crafting bold, editorial-ready styles, we’ll guide you every step of the way.
Plus, gain invaluable career advice to make your mark in the beauty industry all in one comprehensive package you can revisit anytime.
Chapter 1: Fundamentals & Timeless Beauty
Build a strong foundation for flawless application, master techniques for mature skin, and correct common mistakes for a timeless, polished look.
| Modules | Overview |
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Duration: 1 hour 9 mins |
Learn the essential techniques for flawless makeup application. Master the basics to build a strong foundation that supports your creativity and adaptability for any look. |
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Duration: 50 mins |
Featuring Lorainne Barry, this module teaches techniques for enhancing mature skin, emphasizing timeless elegance and natural beauty. |
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Duration: 55 mins |
Avoid common makeup errors with this troubleshooting guide, from skin prep to final touches. Learn to finesse your technique for flawless results. |
Chapter 2: Sculpt Define & Elevate
Master essential foundations, refine contouring and color techniques, and perfect four signature looks while avoiding common makeup mistakes.
| Modules | Overview |
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Duration: 1 hour 9 mins |
Learn the essential techniques for flawless makeup application. Master the basics to build a strong foundation that supports your creativity and adaptability for any look. |
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Duration: 1 hour 2 mins |
Refine your artistry by sculpting the face, framing brows, and adding expressive colors to your makeup. Master advanced techniques for unforgettable results. |
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Discover four versatile makeup looks, from casual daytime to glamorous evening styles, providing a flexible skill set for any occasion. |
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Duration: 55 mins |
Avoid common makeup errors with this troubleshooting guide, from skin prep to final touches. Learn to finesse your technique for flawless results. |
Duration: 1 hour 22 minsChapter 3: Bold Beauty & Special Occasion Glam
| Modules | Overview |
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Duration: 1 hour 9 mins |
Learn the essential techniques for flawless makeup application. Master the basics to build a strong foundation that supports your creativity and adaptability for any look. |
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Duration: 57 mins |
Advance your skills with bold editorial and special occasion looks. Create standout makeup that captivates on camera and at events. |
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Duration: 25 mins |
Perfect the art of enhancing lips with expert tips on achieving fuller shapes and exploring transformative shades to elevate your entire look. |
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Duration: 55 mins |
Avoid common makeup errors with this troubleshooting guide, from skin prep to final touches. Learn to finesse your technique for flawless results. |
The Complete Masterclass Course
Master the art of makeup with this complete, step-by-step course covering everything from timeless beauty to bold, special occasion looks. Gain expert techniques, insider tips, and pro-level skills to elevate your artistry. Plus, unlock the exclusive bonus module, "The Business of Makeup"!
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Module |
Overview |
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Duration: 32 mins |
Hear personal insights and career advice, including experiences, inspirations, and strategies for success in the makeup industry. |
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About Paula Callan
Paula Callan is celebrated as one of Ireland’s premier make-up artists, with a career spanning over 30 years. She initially entered the fashion industry as a model at the young age of 17, but soon discovered her true passion lay in make-up artistry.
After working freelance for five years, Paula joined M.A.C. as a Senior Artist for Ireland and the UK, collaborating with top designers like Alexander McQueen and DSquared2.
In addition to her extensive work in make-up artistry, Paula is dedicated to education and mentorship. She founded the Artistry Academy, offering courses from fundamental to advanced levels for both everyday individuals and professional make-up artists.